Every year, the Equity Partners at Talbots invite 140 staff to listen to their business plans for the year. Since 2012 they have trusted themybigtoecompany to help them deliver the event – engagingly, and with impact. This year it was held at Spring Grove House, West Midlands Safari Park. Our role involved full creative input, video and slideshow production as well as designing the post-event questionnaire. Afterwards, 87% of staff said they felt Positive or Very Positive about the future of the firm meaning the event achieved its aims.

K&B UK is part of the worldwide Kohler group of companies. In January each year, the Director team deliver a Roadshow, a high impact event aimed at engaging the UK team with the challenges facing the business. This year, themybigtoecompany provided full creative input, project management, script writing and slideshow production for the event held at Cheltenham Racecourse. Our Before-and-After survey showed that staff were more excited about the future of the company and had more confidence in the leadership team as a consequence.

Mackenzie Jones are Marketing recruitment specialists and are part of The Jones Group. Invited to write their website copy, it was important that themybigtoecompany captured their personality as well as reflecting their ethos and brand values. We have since been asked to create and write their e-newsletter, redesign their corporate brochure and refresh all their online collateral, making sure it is on brand and engaging. Their newsletter enjoyed a 29% ‘open rate’ whilst their social media following has increased by over 400% – and counting.

QualitySolicitors is the UK’s number one national legal service with over 400 locations nationwide. In March 2012, they aired their first TV advert, inspired by Saatchi, and they asked themybigtoecompany to support the launch. We were responsible for writing over 300 pages of website copy; creating a front-cover teaser ‘ad’ and advertorial for the Law Society Gazette magazine and various other communiques for 200 Partner firms to use with customers. Were they happy? “Feedback has been really positive. Thank you, it’s looking and reading great.”

When Kohler UK chose to migrate a well-established brand in to their own, themybigtoecompany were asked to create a positive message for them to use with their retail showroom customers. 2013 The Year of Opportunity communicated, simply and clearly, the shared goals both had, together with the marketing plans Kohler had for the year. By building the message around the ’2′, ’0′, ’1′ and ’3′, it made the message memorable. Did it work? “The presentation is working really well and the message is definitely getting through. Thanks again for all your help with this.”

TDG is one of Europe’s leading supply chain management companies. When they needed a creative solution on how to communicate effectively with their drivers, they asked themybigtoecompany to help. We created a simple booklet to fit inside the trouser pocket of each driver. Why? Because survey feedback from employees was that TDG ‘comms’ was text-book dry, uninspiring and therefore was less likely to be read. Our simple fold-out solution, inspired by The Mr Men series of children’s books, delivered the required result. Communication really is child’s play.

themybigtoecompany has written Cascade, the in-house magazine for Mira Showers, Rada Controls, Daryl and Kohler UK, since 2006. Produced three times a year, it is read by over 1,000 Associates and former employees across the UK. We are responsible for researching stories; liaising with contributors; writing copy and working alongside the in-house Design team on creative input. Highlights include interviewing Laura Kohler, Senior Vice President Human Resources and celebrating breaking news like their sponsorship of Gloucester rugby or their Red Dot success last year.

Penna is a global HR Services Group who help organisations improve their performance through their people. When one client asked for support with their Shaping the Future programme, the challenge was how to celebrate successes as and when they arose. Using a series of case studies, themybigtoecompany* created a simple solution using the personal experience of employees at either Trawsfynydd or Wylfa power stations. Each case study highlights how Penna supports them to progress their careers as the power stations decommission.

*working as an Associate

Based in California, Blurb provides a book publishing and marketing platform enabling anyone to design, publish, market, and sell professional-quality books online. When Burb saw Toe Hold, a simple idea to promote themybigtoecompany’s creative copywriting skills, they loved it. So much so, it now sits on Blurb’s business marketing page as part of their showcase, “...a brilliant way to make a lasting impression on prospects and clients.“